Apr
5
Mari Yamamoto
Mar
28
Focus on the bottle for 20 seconds
Focus on the bottle and watch the spots disappear.
Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Jonathan Beggs, Gerry Human
Art Directors: Sifiso Tshabalala, Robyn Bergman
Copywriter: Thokozani Mashigo
Illustrator: Sifiso Tshabalala
Photographers: Sifiso Tshabalala, Thokozani Mashigo
This video demonstrating the iPad 2 covers is a delight - informative, rhythmic, slick, with a witty soundtrack that punctuates the visuals perfectly. Apple understand the importance of aesthetics in every single aspect of what they do.
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